Who we are

Scaling a business isn’t just about revenue charts and boardroom strategies—it’s about the grit, decisions, and lessons learned along the way. Scaling Stories Unfiltered goes beyond the headlines and dives deep into the raw, unvarnished stories of the leaders driving real growth.

This isn’t just another podcast with founders sharing highlight reels. We bring in the key players—CTOs, CEOs, CPOs, and CFOs—who have been in the trenches, navigated the chaos of scale, and emerged with hard-earned insights that can shape the next generation of leaders.

Why Listen?

We’re not about glorifying unicorns or sugar-coating the journey. If you’re a business leader, an entrepreneur, or someone looking to scale with purpose, you’ll get:

Tactical Insights – Real strategies from those who’ve been through the highs and lows of scaling.

Authentic Conversations – No generic advice. Just honest, in-depth discussions about what works—and what doesn’t.

Lessons from the Frontline – Learn from those who’ve made the tough calls, hired (and fired) key players, and led through uncertainty.

Meet the host

Scaling Stories Unfiltered is hosted by Nici Jupp, an entrepreneur and business leader with a lifelong passion for growth. From competing in young enterprise competitions at school to earning a Business and Finance degree, Nici’s career has always revolved around understanding what makes businesses thrive.

After years in the corporate world, she launched her own company in 2012, dedicated to helping scaling businesses grow through the people they hire. Working alongside extraordinary leaders every day, she’s seen firsthand what it takes to scale—and she’s bringing those real, no-nonsense conversations to Scaling Stories Unfiltered.

For Nici, this podcast is more than just business—it’s about learning, growth, and showing the next generation, including her own children, what’s possible when you embrace the journey of building something great.. 

latest episode

How Olio Is Fighting Food Waste at Scale — With CEO Tessa Clarke

In this episode, Tessa Clarke, Co-Founder and CEO of Olio, shares the story behind the food-sharing app that’s helped save over 100 million meals from going to waste. From the lightbulb moment that sparked Olio to building a global movement and raising £50m in funding, Tessa talks candidly about the highs, lows, and lessons of scaling a mission-led business.

We explore what it really takes to grow a remote-first team, why being underestimated as a female founder can become a superpower, and how resilience and community are at the heart of lasting impact.

If you're a founder, leader, or anyone passionate about building for purpose and scale, this one’s not to be missed.

Ep 5

What if everything you know about hiring is holding you back?
In this episode, Jaimie Stewart (Chief of Staff at Newsflare) shares the real drivers of scale—why potential beats pedigree, how to build culture from the inside out, and the people strategies that actually work when you're growing fast.

EP 3

Scaling too fast? Spencer Ayres on the lessons you don’t hear enough about.

Scaling isn’t just about hiring quickly or chasing the next funding round. It’s about knowing when to pause, reflect, and make the right move — even if that means slowing down.

In this episode of Scaling Stories Unfiltered, Spencer Ayres joins me to share what really happens behind the scenes when a business grows fast without the right foundations. From hiring missteps to client over-dependence, Spencer’s seen it all — and he's refreshingly honest about what he’d do differently.

Whether you're a founder, COO, or just scaling your first team, this episode is full of practical lessons you won’t find in a typical growth playbook.

Ep 4

Phil Brown, co-founder of OneGTM, shares how he scaled a consultancy from scratch to a successful exit—without external funding or compromising on values. From hiring home-grown talent to building a high-margin, quality-first business, Phil’s story is a masterclass in doing growth your way.

ep 1

From 41p in a bank account to securing £2.4m institutional investment, Jon shares the unfiltered journey of growing Newsflare, a MediaTech Scale-up.

Ep 2

A candid discussion with Graham (CTO for multiple scaling businesses) uncovers how tech can supercharge your market valuation, common mistakes scale-ups make when implementing tech, why miscommunication between tech & business teams kills growth, the role of leadership in breaking silos and improving culture and much more.

Contact us

Listen, Learn, and Grow

Whether you’re scaling a company, leading a team, or navigating your next big growth challenge, Scaling Stories Unfiltered is here to bring you the wisdom of those who’ve been there.

Subscribe now and don’t miss an episode.

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